The game is changing: Goodnight Lenin

Goodnight Lenin want feedback on their new songs. See them in the bar afterwards. Oh, and there's three, count 'em, three festivals to talk about. With the Monkees?

The challenge for all performers is to know when it's going well, and why. That's why I so admire people who make great music. It's not just the uncanny talent. It's the pressure to perform, to deliver. Not only that: you have to work out how it's going: you have to manage it all. 

This blog doesn't just celebrate moments of inspiration and warmth, but also the stagecraft that goes with it. To have the balls to take your visions and dreams out to an audience, to lay it out in public, is one thing. That's where it really starts. That's when the game changes.

Erica Nockalls - she's going to melt your iPhone

"Music isn't free, it takes time, effort and energy, training and all the rest of it. I want to see something for it."

In the September sunshine, backstage at Moseley Folk, Erica Nockalls was all smiles. She'd just played a breezy set as half of Miles Hunt and Erica Nockalls – see this earlier blog post. Sunday was her birthday; the MoFo boys had given her a cake, which she cheerily shared around. 

But now we're already, suddenly, deep into Autumn. Things are getting more intense, with a new solo album coming up in October: EN2. Erica is selling the album directly from her site.

It's a world away from her work with Miles Hunt, The Wonder Stuff or the Proclaimers: self-financed, self-produced, self-distributed and self-marketed. And it's punchy as hell. 

It's a move on from her first, Imminent Room.

Erica explains: "The music is more progressive, more quirky, still maintaining melody and pop sensibilities. My first record came out on a record label, and I was very happy with how it went. But I'm not a fan of doing things twice. I wanted to self release to have complete control over my rights. It's not going to be on iTunes for now. It shan't be available on Amazon."

That's very precise. 

"Once you realise that every aspect of the music industry is seemingly totally sewn up, it's liberating to not have to ask for permission, validation or approval from anybody to make my own music. Why should I? Once you stop trying to please or impress people, then that's when the good stuff happens. 

"I started writing EN2 on January 1st this year. I wanted to create a record and release it within the year. I get bored of my own ideas quickly. I wanted a more urgent sounding record. I also wanted to make as much of this album by myself, so it's a true representation of what I'm capable of. It's entirely self produced, though I called in a huge favour from guitarist Mark Gemini Thwaite on five tracks. I also sought the opinion and assistance of a record producer/sound engineer friend, Simon Efemey. He works with Napalm Death and produces heavy metal bands. It's completely undiluted, which is what I wanted." 

What about distribution and sales?

"I'm pressing up 1000 CD copies of EN2 and for now, these will only be available to pre-order through my site. That's to generate income to pay for mastering, manufacturing and distribution. Once those copies are sold, I may consider the usual bullshit iTunes route. If a label shows any interest after that, then I'll consider my options. I'm doing it my way first. A basic version of crowd funding! It feels like right, and most importantly, it's fair to everyone involved. 

You said specifically it shan't be on Amazon. 

"You just get ripped off left right and centre. Everyone takes their little percentage and before you know, you've just spent seven or eight months toiling over something for very little in the way of reward. And I'm not being greedy. I'm not being a bread-head about any of this - it's just music isn't free, it takes time, effort and energy, training and all the rest of it. I want to see something for it. If I do break even, the extra money can help fund my live band, which costs an absolute fortune. Everybody's band does. 

You present a very precise image. I think that reinforces the online loyalty you've generated: you have an unusually passionate following. 

"We do have some very nice fans. Mainly Wonder Stuff fans! I don't think I've particularly got my own audience yet for the Erica Nockalls Band, but this may change. 

It's very nice that The Wonder Stuff audience has taken to you.

"It's incredibly nice. I'm overwhelmed that they've taken to me, and I really appreciate their support.

When you're running your own band, do you have to be a bastard?

"Absolutely not. You have to be fair, you have to be kind and you have to give praise where praise is due. And surround yourself with musicians who are smart, intelligent, kind, fun and who like your music.

That's an ideal. How do you achieve that?

"It's not easy. I'm on my second line up already, and the band haven't been playing live for much more than a year. It's hard keeping a relationship going with four other people. It's hard enough with one other person. If we had to spend a lot of time on the road together, it would be more difficult. It's not yet an issue. We're all getting on.

From the first Erica Nockalls album, Imminent Room                          

Tell me about the extras: the bundles and packages. Your marketing strategy.

"So. The videos made for Imminent Room: there are nice things used in these that I have no further use for. Take Serpentine City: I have some ex-Soviet gas masks that we used in the video. If anybody wants them, they can buy them along with a record from my website. I'm going to have a nice menu: interesting, quirky prizes that you can buy.

That's almost crowd funding.

This fetching hat could be yours.   

"It's my own version of Pledge but I don't have to pay 15% to someone who's not doing anything. I don't think Pledge are ripping people off. I'm not saying Pledge is a bad thing, it's not for me. And to give percentages away before you've even sold your first copy just seems counter-productive. 

Ok. Apart from the gas masks, your hats...

"...necklaces, clothing, paintings, yes. 

I have an album art exhibition coming up in October. It's a new gallery - Havill and Travis - that's opening in Harborne in Birmingham. The launch night is Friday 17th October - invites only - and it then runs for 10 days.

I'm going to paint a piece for every track on my new record . These oil paintings will come in album order as you walk around the art gallery; there'll be listening booths where you can listen to a piece of music, with a pair of headphones, and view a piece of art that's directly inspired by a track. It's not an easy thing to do.

Closing Of Day: a  painting by Erica Nockalls, available in print form from her site    

"And it's invitation only, with a limited amount of guest passes available from my website. So when you pre-order an EN2 copy of the physical record you can also get tickets to the exhibition."

Some of your online stuff is sweetly candid. You put personal stuff up: it's charming... but here, there's a slight aloofness - red carpets and such... is there a conflict there?

"I don't think so. It's important for people to see you as approachable if you want them to buy the music. I don't have any issue there – I'm not that personal. You have to be careful of negativity. If you've got nothing nice to say, don't say anything at all.

"I do try to be engaging, and I enjoy watching people discuss their points of view. I share my personal interests publicly, mainly for my own amusement. I talk a lot about food, booze and art."

Smartphones in the crowd: I really dislike audience videos. You have a technique for that...

"Yes. My band are quite heavy. Simon Efemy does our sound. He knows what I want. If it feels like you're being hoofed in the stomach by a raging horse, and your head feels like it's going to crack open cause it's so loud - then that's what I'm going for. It's quality loudness. I have it so incredibly loud that poor little camera phones can't deal with it."

Ha! Melt those microphones! But there is volume and volume.

"Yes there is, it has to be quality and it has to cover all the different frequencies. My band doesn't sound like me playing the violin with backing. Everybody is as important as everybody else."

Links
Erica Nockalls website

The Album
EN2 is available directly from Erica's website, initially in a limited edition CD run. 

See more posts on music and musicians on Radio To Go

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Joan Armatrading's BIG last tour

Joan Armatrading has announced her last tour, kicking off later this year. She isn't retiring from live shows, but this is the big last tour. Big? It's huge. 

Joan is booked for over 50 UK dates so far with European and North American dates to follow. It's just her on guitar and piano. She's taking on a lot. 

I saw Joan at the old Birmingham Odeon in 1975, after she released 'Back To The Night'. She opened for A&M labelmates Supertramp - so she sang her very personal songs to progrock kiddies in greatcoats. It's all a long time ago, but I'm sure the stage was awash with unwavering, unwatchable red light. Almost certainly she had a crappy sound mix. The lot of the support act. 

I enjoyed her set. Supertramp was another matter, so I left, crossing a post-gig Joan coming out onto the street with her mates. I hollered out 'Good set, Joan!' and got a lovely smile back.

We met later when Joan was ferried around radio stations to plug albums. I don't think she enjoyed this. But I asked for another interview because, dammit, Joan's a really important artist, and this is going to be her last tour. And, hooray, she agreed. 

Friends of the Stars and Misty’s Big Adventure: Two bands who take the long - very long - view

Grandmaster Gareth                     Craig Hamilton

Music-making for the joy of it first, and business second.  Running record companies. 

Wait a minute. Record companies?

The  20th century ways are well and truly gone. You don’t work in recording studios the same way  - see this post - you don’t promote the same way, you don’t get paid the same way - now, it’s even worse. Record labels are having a catastrophic time; sales have collapsed in the face of torrent sites.

And yet, and yet. There’s at least three bijou record labels operating out of Birmingham, two of them featured in this post,  that may just have escaped your notice.  The third – Spritely Records – has been known to issue a jar of chutney as a release, complete with Catalogue number – and another has issued packets of, er, fried chicken seasoning.

Commercially Inviable Records are the chicken seasoning merchants, and the album that goes with it – Faith’s Meat Kiosk – is due out at the end of April. Craig Hamilton runs the label and plays in Friends of the Stars… who are, of course, released on the label. 

You run a record label. And it’s 2012. Can I, politely, ask – what on earth possessed you to do this?

"We finished an album in 2007. Self-releasing and self-promotion on the internet had taken off in a big way. So I set up the label, in name only, to give that release a boost. I didn’t think any more about it than that, until people I know – and some who I didn’t know – got in touch with me, asking if the label would be interested in their material. James Summerfield, who’s a friend of mine, gave me his third album, and I put that out. Simon Fox did the same, and we released his album as World of Fox. By the end of the year, I’d put out about five albums."

Here's one of two tasters from the album: 'Railroad Towns': 


Tell me something about costs………?

"Initially I made the same mistake most small labels make – pressed up 1000 copies of Friends of the Stars, and another 1000 of James Summerfield’s album. I still have several copies of both albums at home… And I realised that wasn’t a sustainable way of doing things, having laid out the best part of £1500 for each album. The money does come back, but in a trickle…"

A trickle of bits and pieces, scruffy fivers at gigs….?

"Yes. And if it comes in in cash, it fritters away…"

How the hell do you keep track of all this stuff? Does it not take more time than it’s worth?

"Well, recently, I’ve reduced the size of the release. I now press and print the CDs myself. I’ve released more EPs, and they come in limited editions with hand-coloured sleeves. That makes the run more collectible.  I did a limited edition single release with Fields of Ypres – he’s a lovely folk guy from Wolverhampton. That sold out - 50 CDs at four pounds each - and actually turned a small profit after we split the proceeds. The artist has been paid, which is important to me, and the money that came back into the label paid for materials, and the funds are now sitting in the Commercially Inviable pot."

It’s lovely to turn a profit on a 50 EP sale, but… that means you’ve taken even more of the process in-house: the recording the publicising, and now the manufacturing…

"If I factored in my time, I would probably cry a little bit! But having done all this work, the next recording – the Friends Of The Stars album, 'Faith's Meat Kiosk' - will be the 23rd release on the label, and I’m now building up a catalogue of stuff. There’s about 150 or 160 songs on the label. And in terms of digital revenues, that’s starting to tick along on a monthly basis."

Does a physical release stimulate online sales?

"Yeah. I want the record, I’m that kind of person. Others like the downloads. It’s nice to be able to say that I’ve sold out, and getting a sell-out is good promotion." 

And here's another Faith's Meat Kiosk track - 'Wagons'



Craig, it must take as much time to manage a 100 unit run as a 1000 unit run. This can’t be cost-effective!

"It’s a labour of love. I wouldn’t do it if I didn’t enjoy it. All of the artists – people I really like - have been really chuffed to have had a record released, even if it’s on a really small record label. .The other side of things is that as an artist, I’m really interested in the business side of things, how the nuts and bolts work…the other thing is that if an artist moves on to bigger and better things - and one of my artists may just be about to do that – that I’ll always be the label that first recorded that artists. And it will drive people back to my label." 

It's worth noting that, among those early artists who first had an outing on Commercially Inviable, you'll find the excellent Gurdan Thomas. 

Friends of the Stars go back a long, long way. Two John Peel sessions under their belt in previous incarnations.  Two name changes. Members rotating in and out… and the members now live in three separate cities. 

"We all still want to play together, we all still believe in what we’re doing. Over the last couple of years, we’ve worked out our way of recording. The second album is finished, and about to be released – but we’ve also completed material for the third, and we’re working on a fourth. The plan is to release a record a year." 

How does distance recording work?

"I’m in Birmingham, and Campbell is in Glasgow. Rachel, the bass player and the drummer are also in Birmingham, so the basic rhythm section is on one place.  The problem we’ve had in the past is - which is why it’s taken twelve years to release two records  - is that you wind up with something like a snare being very slightly late, and it’s very very tricky to fix and still make it sound like a live record.  

Folk For Free, Symphony Hall, Birmingham, 2011

"Now, rather than record drums live, we use a digital midi signal, so when we do put everything else back on top, it’s a simple matter to move something if it’s not right. There’ll be a session in Birmingham; then it goes up to Campbell in Glasgow; then it comes back down, and so on. Everybody has an input, and we’ve all been working so long that we can be honest with each other."

What about the band – after twelve years? Are you going to step up a gear?

"Having put all this time and effort in… We’re doing it for the love of it, but we want something to show for it.  We’d be happy to do five or six gigs a year and to put out a record that appealed to between five hundred and five thousand people a year. We’ve be happy with that. And after that, as music fans, the beautiful thing about the internet is – once it’s out there, it’s out there. It’s now really important for us to compile and present our body of work." 

Moving across town: here's Misty's Big Adventure: 'I See A Cloud', from the new album, Family Amusement Centre:

Sitting in the sun in King’s Heath, Misty’s Grandmaster Gareth also takes the long, long, long view…

"There’s eight of us. Has been for ten or twelve years. We started as a three-piece when we were 15. I guess the biggest fuss was around 2006 when we put out ‘Fashion Parade’ as a single. It stumbles along in a non-directional form."

Gareth’s being too modest here – ‘Fashion Parade’ is a brilliant slice of great pop… if you haven’t listened, fire it up now. More videos follow further down the post; they're well worth exploring, just to get a taste of one of the country's more unique operations. And there's a new video in the pipeline, which you might wish to participate in - read on... 

"We were signed to Sunday Best, which is Rob Da Bank's label. After that we’ve been funding our records ourselves on our own label, Grumpy Fun."

And how does that work for you? 

"Not that well in my case….We had a manager from 2004 to 2008, Matt Priest, who drums with Dodgy. He’s gone back to playing with Dodgy, so that’s handed back to me now. But for a while that worked really well for us."

So after all this time, with all this intelligent appealing pop that you send out, I would have thought you’d have built a reasonably solid following. Is that the way it is? 

"Of sorts… but it’s very cult. A lot of it’s word of mouth. We can go to Manchester or London and do well. And we have followings via the internet. There’s people listening to us in places we’ve never been to." 

Misty’s have been touring as Misty’s Little Adventure, working as a three piece, while their trumpet player has been otherwise occupied with Birmingham Opera Company. Their album - Family Amusement Centre - is out, and videos are in production as you read this - scroll down to the bottom of this post. 

"The main problem is always recording. We want it to be as good as possible, and that involves pulling a million favours. So it took us three years. We used the Guillemots’ studio – for free – and one or two others… and then I worked on it on my own…  We managed to get a 100-piece choir on it. The father of (Band members and twin sisters) Lucy and Hannah runs the Birmingham Choral Union. We managed to persuade them to sing on the album. It’s a long process…."

"When I was a teenager, a lot of the local bands I liked were the post-rock bands like Novak, Broadcast and Pram. I met them as I got older. So we’ve done stuff with Pram and broadcast… I was really lucky to be a teenager when that was going on. It got me into a lot of ignored sixties music."  

So you were watching those bands as they were wrestling with the industry?.

"We did a tour with the Zutons, which was great – we got to confuse thousands of people on that tour. What was clear was the… rigmarole… of what they were dragged into. They’d hardly played any pub gigs before they got signed. Suddenly, they were on a tour bus playing academy venues.  It seemed such a soulless vacuous experience. You can see how the drugs, and the boredom and the arguments with the others come in. So the Zutons, even though they had Valerie, covered by Amy Winehouse, even though they got sent to LA to record their album by Sony, they still got dropped.  It’s just weird seeing that happen. Dave (of the Zutons) is a brilliant songwriter, but you feel like their (new) record company is holding them back, because he has to keep delivering what they want. And at the moment what they want is another ten ‘Valeries’ from him…"

"We’ve been friends for twelve years, and we’re better friends now than we’ve ever been, while a lot of other bands have split up.  When you’re younger you think that’s exactly what you want - to get signed, to get a big deal. As you get older, you start to realise that what we’ve got is a lot better, because you can still be creative, we’re still going, and each album is an improvement on the last."

Misty's want you for their video! Over the next couple of weeks, Misty's are shooting a new video for their song 'Aggression' with director Mark Locke, who shot the video for Fashion Parade (above). Here's the pitch from Misty's: 

"This looks like being the most ambitious yet. It's set on a typical Friday night and we need extras (or essentials) based near Birmingham to come and be townies on a night out. If you're interested, please email mistysmovie@live.co.uk for more information. The main night of shooting is going to be the 9th of April, but there are a few other evenings when we also need extras, including for a scene set in A & E. If you could ask friends too that would be amazing!

It's got the potential to be an incredible video, and if you think you could spare the time, we'd be really grateful."

Links
Friends Of The Stars
Commercially Inviable Records
Misty's Big Adventure Wikipedia page

The Destroyers cross the PledgeMusic finish line

How one band found online fan funding to support their CD. It wasn't easy...

Louis Robinson in make-up for the video shoot

On January 12^th 2012, around lunchtime, the Destroyers hit their target on PledgeMusic.com.

This allowed them to fund the release of their second album. I am delighted for them. I’m not alone: check the Destroyers' Facebook page to read messages of congratulations from all over.

By the way, this here is Louis Robinson with a lot of scary make-up being applied. The Destroyers were shooting a video yesterday for their next single. More on this later.

I’m a big fan. I’d love to see the band grow and prosper.  I’ve been watching the online pledge process closely from the moment they got it underway. It seems to me that the Destroyers played this one just right. But setting up a worthwhile project on one of the many pledge sites is one thing; taking it to fruition is quite another. 

Fan-funded music releases aren’t new. Ten years ago, veteran Scottish pomp-rockers Marillion demonstrated the power of marketing themselves directly to a loyal Europe-wide fan base with spectacular success, when the record industry had long since written them off. Buffalo singer-songwriter Anni DiFranco has put out releases yearly for 18 years on her own label, maintaining and managing direct links to her growing following.

And it’s becoming a much more significant part of the music landscape. I went to PledgeMusic  to look at the successes. On the Funded - that is, successful – page today, the Destroyers are up there, front and centre, one of the most recent projects to cross the finish line. Following on are a string of happily completed projects from around the world. You won’t know most of them, because they all successfully work to their home areas. But if you jump back to the PledgeMusic home page you’ll see some surprisingly big names, not all of whom have been successful. Many are: there’s Reef, and Killing Joke, who have both wildly exceeded their targets, and in so doing, sidestepped the conventional record industry to great effect. But look – here’s Ian McCullough, a name to conjure with from the 70s and 80s, who has yet to hit the 100% mark. I think he probably will – he’s three quarters of the way there and he still has another two months to gather the remaining pledges of support.

Pledge sites work by inviting fans to contribute towards a total sum. This funds a CD, or a DVD, or a film, or an EP, or an artistic activity. There are dozens of such sites covering all sorts or artistic activities, but they tend to work in much the same way: your pledges are only redeemed if the entire project hits its target. So there is a risk of failure. And of course, if you fail, your failure is both public and extremely disappointing for the band and fans.

When the Destroyers kicked their campaign off late last year, they rapidly hit the 30% pledge mark,  offering a range of goodies to pledge for from straight downloads to signed items, and even attendance at a rehearsal followed by dinner with the band at a mere £140. This is a bargain: you have to fork out 500 Australian dollars for dinner with The Murphy Brothers, a three piece from Western Australia. After that encouraging start, things slowed down a little bit. Then, alarmingly, things slowed down quite a lot. The percentage total, loping gently but steadily upwards, started to crawl. And after Christmas, for obvious reasons, things got sticky. With a week to go, they were still some 20% off their target. However, recent days saw an explosion of online activity to raise awareness. Band members, friends, fans, family and fellow musicians, tweeted, posted and nagged. The band kept up a steady stream of posts, offering video clips and extra treats for those who had already pledged. I wasn't sure anyone eventually came in for Louis Robinson’s framed beard, though - a snip at £69. 

I met with the band at their video shoot (in a backstreet boozer a stone's throw from the Birmingham markets area) to talk over their campaign.Louis  was more than happy with Pledgemusic: 

“They get involved. You talk to them at least once a week, and it’s always the same person, so you develop a relationship. They’ll tell you about other campaigns on their site, and suggest you try this or that.”

It looked at one time that you weren’t going to hit your target. Do you think you were realistic in setting your financial goal?

“Yes. We weren’t asking for a huge amount – enough to press up a few thousand CDs, cover some mixing costs and bits and pieces. The bigger your following, the more you can aim for. But Pledgemusic are also pretty good at suggesting a realistic target. And they check you out before letting you sign up – they look at your site, see how many Facebook likes you have see, listen to your music, read the reviews…”

Louis, you still have your beard. Didn’t anyone pledge for it?

“Oh, they did. There will be a ceremonial presentation. There may be video footage in due course...."

Isn't there the awful risk that you might actually fail in your attempt to raise funds? I saw an awful lof of low percentage pledges on PledgeMusic...

"Yes, there is that risk, and we were well aware of it as we approached the deadline day. But PledgeMusic, like I said, were, extremely helpful in suggesting strategies."

Paul Murphy and Sam Wooster (trumpet) talked about the dog days of the campaign.

Sam: “When we got to about 60% of our target, with two weeks to go, I was a bit worried. But then it all came together. We got everyone working their own social networks - lovers, families, friends...”

Maybe your timing could have been better? You hit the slow stage right after Christmas, when everyone was flat broke. It was a bit touch and go there for a while...

Paul: “Robin, we really didn’t have a lot of choice. In planning the album release, tours for this coming year, a first single (Hole In The Universe), and everything else, this was how it had to be. But so many people came onboard with our last minute campaign, by posting and tweeting about us, it spread the word further. And we were able to offer a few exclusive goodies to our pledgers – so that helped.”

And with that, it was back to the video shoot. They were running late, of course. Here's the result:

Lessons learned?
Think it through. Design a campaign. Get your project up. And then sell it, hard, repeatedly, and shamelessly. Find angles. Enlist support. Get the project to go viral if you can. As with so much of today’s music industry, the onus comes back down to the artist. Your fans may love you to pieces, but your job is to convince them to part with money online. To many, that’s a contradiction in terms. And remember that you are in competition with dozens of equally deserving projects, some of whom will be by people you know. The day I went down to meet with the band, two more fan-funded appeals landed in my email inbox. I suggest you take a look at the freshly launched appeal project on WeFund.com from the wonderful Wes Finch. (Update: this project has now hit is funding target too)

By the way, if you’re nosing around Balsall Heath, and you just happen to spot a very battered and tarnished Tuba, Mark Davis would like it back, please. He only put it down for a second, went back inside, and came back to find it gone. Maybe the scrap metal boys came down his street while his back was turned. Now, it may only have cost £20 and a bit of elbow grease to convert it back to from its function as a plant pot; it may not have a perfectly brilliant tone. But it’s the Destroyers’ tuba, dammit, and they want it back.

My congratulations go to the whole band. Now, where’s my CD download?

See also
Scoring big national airplay: how two local bands did this

Case Histories and conclusions

The Track Record page here and on my website has turned out to be of the most consistently visited pages. To build on this, I’ve just gussied my website with some of the more interesting Selector case histories. If you’re at all interested in music scheduling in radio, there may be stuff to glean; feel free to help yourself. 

The case histories are, in chronological order:

BRMB-FM / Xtra-AM: the highs and lows of introducing computer scheduling. Very early 90s.
BBC Radio 2: putting in a multi-genre library, along with the BBC's very first digital playout rig.
Swedish Radio P4: developing client skills in hugely varied markets.
RTÉ lyric fm: working collaboratively with passionately involved production staff to build not so much a database as a knowledge base. The polar opposite of most implementations.
UTV Radio: upskilling staff and debugging inherited nightmare scheduling conflicts.
Coast 106: swimming successfully against the UK radio stream with a larger than normal library.

In this diverse range of situations, there are some common threads...

First : dialogue, up and down the chain of command,  is good. In fact, in my view it’s not so much good as essential. While many radio stations implement a rigid schedule from above, normally for ease and simplicity of management, some of the best ideas and approaches evolve from engaging with the staff who work with the system. Nobody is right all the time. If there is a conflict, either with content or with programming, it’s often very useful to examine that conflict in minute detail, so see if there is a better way to do things. Best to leave your ego at the door, though. I won’t name the middle manager who loved the idea of challenging his boss on music issues, but hated the idea of talking to his own staff about those same issues.

Second: We’re in the era of tiny databases. In the US, they’re now talking about cutting down from 150 to 50 songs. However, almost all the above case histories show ratings success allied to larger libraries. 

Third: A note to managers: large databases can be a pain to keep tidy. And talking to your staff about programming issues can be a hassle you could do without. Things can get emotive. It can eat into your time, and not everybody has that luxury. But I suggest that if you actually care about what you do, you’ll benefit from putting in that time. Radio is still full of passionate people. You’ll get the best out of those people if you meet them halfway, here and everywhere else where ideas can be shared and debated.

Inheriting a Selector scheduling setup: Selector Tips 2

Most of us in Radio inherit a Selector rig when we join a station, or when the guy before us moves on. Nowadays, you very rarely build up a system, your way, from scratch. So you really need to work out how the guy before you went about his business, before changing things. If you don't, then you’re in for a world of pain working out why the rule settings don’t seem to work right anymore. If the guy before you was obsessive, you better be too. Sorry about that. The basic principles here don't just apply to Selector - they work in any system. I’ve got a how-to tip to help after the jump.

The devil is always in the detail.
A great way to zero in on any aspect of your library is to go to the Browse Window. Let’s say you want to make sure your Artist list is accurate. You really need this. Selector isn’t Word, and it won’t compensate for spelling errors.

Click on the Artist heading.
Work down the list of songs, starting from the top.
Some errors might be right at the very top – like songs with no artist.
Look for anomalies. Are songs suspiciously absent? Maybe they’re listed elsewhere under a mis-spelled artist name.

And don’t forget the famous text string issue – Selector normally sorts by the first letter of the last piece of text (known in geekland as a text string) in the field. So it would see Take That and Take_That as two different artists.

You can repeat this basic exercise for anything that is key in your scheduling rules, but of course there are some quite complex areas to make decisions on, above and beyond factual issues like getting the Artist names right. I'll post some tips in dealing with the more subjective areas soon.

Sorted? Good. Now make a note in Outlook to do this all over again in two months.

If this has been useful - pass it on. If you'd like more on a 1 to 1 basis, reply to me through the blog, or email me via the website (link at left under Work-related).

You never know who's listening...

I visited the Brussels Museum of Musical Instruments last month. It's brilliant. They give you wireless headphones which spring to life when you approach the display cases: you get a blast of a Mozart wind quintet on period instruments, or some stonking Hurdy Gurdy dance music, or a bit of steaming Hammond B3. It just brings those wonderful old instruments to life. And, of course - this is a state museum in the capital of Eurobureau - it is very fully documented, with discographies and notes. But: did they ever miss a trick... a big one too...

That Mozart piece blew me away. I love Mozart, and this, played on warm and subtly toned period instruments, was just gorgeous. I had to have it. So I visited the museum shop, where a deeply cool and painfully crucial guy with a wicked 'do cooly and politely informed me that, no, there were no CDs available with any of the museum's music samples - just what they had on the shelves... there might be a bit of Mozart wind stuff over there....

I was tempted to ask him if he had trained in retail in the UK, but I passed. He wouldn't have understood.

In all seriousness, this represents a completely wasted opportunity. Here is a museum which attracts music lovers. During their visits, these music lovers are exposed to a tantalising range of fantastic music - hundreds and hundreds of samples, effortlessly brought to life in a charming and accessible way. I would probably have come away with several CDs had they been available for purchase. Of course, there are bound to be copyright issues, but I don't see that these couldn't have been overcome. If I ran a record company, I would happily have made appropriate samples available to the museum, in exchange for their shop stocking the source CDs. It just makes simple business sense, and, provided the curatorial goals of the museum drive the process, there is no reason that the profit motive should override things.

However, since this is a Radio and Local Music booster blog, you may well be asking by now why I am spending so much time banging on about wasted business opportunities in Brussels.

Well, I've got two reasons, the most important of which is this: every time you go on the air, or play a gig, or get your song on the radio, you get a chance to sell yourself. And you never know who might be listening. Don't ever be content to put something lovely together, like the fabulous Brussels MIM, and then skip a chance to press home your advantage. It may just be a dumb tourist, like me in the Museum, asking the questions. But it could be a listener. Or someone who wants to buy your stuff.

This all connects up. Really, it does. There's been much talk lately - see my previous post, and a new post up today on the Infinite Dial blog - about the creative areas, where new radio practitioners are bypassing the old-school network operators, to go straight to their audiences. New ideas and new approaches are being born every minute, and I welcome them. Podcast and community radio audiences might be tiny right now, but you can bet that in among these audiences, there are movers and shakers, future bosses and future decision makers. They're listening right now, because they too are looking to find new inspiration.

Second reason - I just got friended on Facebook by a local muso, Mick Howson... who plays the Hurdy Gurdy... which reminded me about the Brussels MIM. See? It all does connect up.

The Tools are Free; Pay The People!

I follow a lot of radio blogs. Lots of savvy thinking going on out there. I'm posting a link to one of the most impressive among them, a US based blog from Tom Webster, called the Infinite Dial - there's a link at the end of this post.

Tom's talking about about staffing, resources, creativity and Radio's approach to digital tools, coming off the back of a session on just this area at the US NAB convention in Philadelphia (in passing, note that the European NAB convention in Athens has, er, been cancelled this year).

Tom talks a LOT of sense. Here's the pay off line:We cannot continue to say, over and over, that content is king--and then continue to invest in tools. Tools don't make content, people do. The tools are free. Pay the people.
Couldn't agree more, Tom. Here's the whole post