Is Facebook over?

It's a question I'm asking most weeks. Musos might well be asking the same thing.

Over time, things grow, peak and decline. Everything has an allotted timespan, even global IT monsters. Those timespans are getting shorter. 

Facebook is posting fat profits because it's now a mobile platform: the app of choice for idiots texting at the movies. But the number of people actually sharing stuff is going down. And that has big implications.

I think this is about its usefulness to people like me and many others, possibly you too. I'm now wondering if it's still much use at all. My page hits from Facebook have dropped; from elsewhere, they're up.

Since at least 2013, there's been speculation that Facebook deliberately hobbles some types of posts, to get people to pay. I won't do that for my blog, which is a labour of love. It's ironic: Facebook gets free content and a data mountain to mine from us, but we're then supposed to pay to use it. 

I'm not happy, and I'm pretty sure other people feel the same. I wonder.... have we seen peak Facebook? And what might this mean for musicians?

What's your music worth? Well, how about asking?

The Bluebeat Arkestra put up an online Honesty Box for their new EP and plugged it on Facebook. Here's what happened.

Dark Disco, Trip-Hop, Funk,    

Electronic  and Breakbeat heaven    

You can get lots of free music online. Much of it is on dodgy torrent sites who stiff musicians illegally. Streaming sites pay tiny royalties and stiff musicians legally. 

What's to be done? Ubercool web marketing gurus tell you to give it away; it's promotion. That's the online equivalent of expecting a band to play for free. 

The bottom line? The web has devalued music. It's great for spreading and sharing ideas. It works fine for me: I like to write. But it's not great for musos who put up money and rehearsal and collaboration time to make their statement. 

A while back, Dave Breeze of The BlueBeat Arkestra told me of their plans to launch an EP with an online honesty box through Bandcamp: download for free and then pay what you like. We fixed to meet up after the release to find out how it went. 

Spoonfed by robots: What do we get from music streamers... and what do we give?

Step aside, Radio. The web is the hot way to get new music. Or is it? How we relate to music and performers isn't a commodity you can easily exploit. 

2010 Facebook traffic. Look - that's me, Liking The Destroyers

A question: where do you go for new music? I follow tipoffs, or I catch a promising support act; I dig around. I use the web, but I'm not happy.

I rarely get any leads from radio now. After decades listening to people putting themselves before the music, or relegating music to filler status, there’s only a few shows I can stand to listen to. In truth, that's probably how it should be. 

And it's fun following my nose to live and local new stuff, before it becomes product. There are inventive, fresh performances to discover, played to interested audiences. Do this, and you’re a grassroots part of something unique, priceless and intangible, that’s at the very core of the music industry. That's what this post is all about.

Getting your music on the air - get the basics right and then work up.

UPDATED as of August 2013: Kris Halpin, who kicked off this whole post, has now scored  favourable reactions from Tom Robinson at 6music

It's never easy to get your new stuff on the radio, but you can do a lot to help your chances.

Plenty of barriers to get round, past, through, or over

I got an email from a muso pal, Kris Halpin....  “I’ve got a new direction. I think it’s commercial – certainly it’s my best chance for success to date. And it’s picked up a bit of local airplay. You’re a radio guy – what do I do next?”   Kris's new direction - and it is indeed well-crafted and commercial - can be found later in this post. 

So what do I tell Kris? Does radio work for musos in 2013? It’s not what it was. I hear that with a few exceptions, big radio is over as a tool to sell records. We don’t need radio to get new music; its importance has declined. 

But I think that the right local music programmed the right way can serve local radio very nicely as part of the mix. So maybe that's where to start. But to do this, to use radio, you have to do the legwork: all of it, consistently, all the time, everywhere. 

I talked to a lot of people about this; here’s a distillation. A basic and incomplete recipe for 2013 progress. It may be what you need; it may be entirely wrong. There's some great tips here – like Toy Hearts’ detailed social media strategy tips, quoted verbatim because they are so good. All after the jump. 

George Barnett. 19 years old. Unsigned. 120,000 YouTube views in 14 days

A strategy to consider: build your online profile first. Do it systematically. Then think about going on the road. It can work splendidly. So... how to approach it?

A giant leap of faith....

A year or so ago, Richard Shakespeare, affable photographer of this parish, and featured here, had a lot on his plate. Stepping stress levels up even further by taking on the management of an unproven but hugely talented 18 year old - George Barnett -  wasn’t on the agenda. So, of course, that's exactly what he did. Team GB was formed.

It seems to have gone well. Actually, that's an understatement. It's gone pretty explosively well, and it's happening right now. This week, YouTube views for George Barnett’s latest video - embedded further down in this post - clicked briskly past 118,000 and change. To do this in about two weeks is quite an achievement. After all, many people produce fabulous videos which then struggle to hit 10,000 views or less. And they take months to get there.

It's another part of the great online marketing myth: that anyone can put their stuff out there, sit back... and watch it explode. Know what? That almost never happens. Content is key, certainly, but selling that content is essential too. So hitting six figures from a standing start is  impressive, the result of a year’s worth of intensive effort, on-line and off. So how did Richard and Team GB do it? Answers after the jump.