The Bluebeat Arkestra put up an online Honesty Box for their new EP and plugged it on Facebook. Here's what happened.
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Dark Disco, Trip-Hop, Funk,
Electronic and Breakbeat heaven
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What's to be done? Ubercool web marketing gurus tell you to give it away; it's promotion. That's the online equivalent of expecting a band to play for free.
The bottom line? The web has devalued music. It's great for spreading and sharing ideas. It works fine for me: I like to write. But it's not great for musos who put up money and rehearsal and collaboration time to make their statement.
A while back, Dave Breeze of The BlueBeat Arkestra told me of their plans to launch an EP with an online honesty box through Bandcamp: download for free and then pay what you like. We fixed to meet up after the release to find out how it went.