Showing posts with label recognition. Show all posts
Showing posts with label recognition. Show all posts

Sunday, 29 November 2015

Break on through to the other side: when the stars align and things happen


I'd call this a stonking great home run for BBC Introducing. Result! And not before time.  


Will that damn door ever open? 
Webby thinking is that all you need to succeed is to just do it: put it out there, get the recognition you deserve. Why, look at this vlogger, or that musician, or that podcast. They did it, so can you.

But that's a crock, and even the dreamiest of fantasists know that. For the few who go stratospheric using clickbait, provocation, or every weapon that heavyweight old-school marketing can devise (Hi, Adele!), there are thousands of people with something to say who don't get heard.


There's a doorway to go through, a barrier to recognition. Whether the door swings open is down to luck and circumstance. Of course, talent is still essential - unless you go down the X factor route - but nothing is guaranteed, and it gets harder every day.

The door swung open, just a tiny bit, for a few people this past week.

Monday, 20 May 2013

Airplay: a howl of frustration

Busting past the music gatekeepers to get radio exposure. How is it? How should it be? Tips, tricks and opinions
Name's not down, yer not coming in  
Two weeks back, hazily happy after a great day, I joined a brilliant Facebook rant/thread led by a long-standing muso pal, Neil Spragg. At the heart of it was this question: How the hell do you get people at radio to listen to your stuff? 

Lots of people pitched in with comments, sympathies and tactics, both ethical and imaginative... and downright creepy. In fact I have deliberately not included the creepiest one of all in this post. Me? I weighed in as someone who was regularly on the receiving end of demos, pitches, and hustles, back in the day. 

Read this and you'll also see it suggested that musicians might not even wish to try that hard at radio anymore. I still believe that radio has a huge part to play in supporting new and local music, so I found that hard to take; but, equally, I concede it's hard to argue against that view in the present radio climate. 

It was (and is) a great chat thread. It's the kind of thing social media does well. So, with my sincere thanks to everyone who joined in, here's a condensed version, sorted roughly by topic, after the jump.