Airplay: a howl of frustration

Busting past the music gatekeepers to get radio exposure. How is it? How should it be? Tips, tricks and opinions

Name's not down, yer not coming in  

Two weeks back, hazily happy after a great day, I joined a brilliant Facebook rant/thread led by a long-standing muso pal, Neil Spragg. At the heart of it was this question: How the hell do you get people at radio to listen to your stuff? 

Lots of people pitched in with comments, sympathies and tactics, both ethical and imaginative... and downright creepy. In fact I have deliberately not included the creepiest one of all in this post. Me? I weighed in as someone who was regularly on the receiving end of demos, pitches, and hustles, back in the day. 

Read this and you'll also see it suggested that musicians might not even wish to try that hard at radio anymore. I still believe that radio has a huge part to play in supporting new and local music, so I found that hard to take; but, equally, I concede it's hard to argue against that view in the present radio climate. 

It was (and is) a great chat thread. It's the kind of thing social media does well. So, with my sincere thanks to everyone who joined in, here's a condensed version, sorted roughly by topic, after the jump.