Electric Swing Circus: a band with a plan

Electric Swing Circus' Tom Hyland is the embodiment of positive and optimistic. He's easy to chat to, and remarkably open about his band's business. I threw a volley of tough questions at him this week; he fielded them all graciously and with good humour.

I first talked to Tom to chart the band's progress since its formation in 2011. This week? A catch-up, ahead of the Swingamajig festival. 

The band clearly has a plan and a route map. They pretty much have a local monopoly on Electro-Swing, a genre which is huge in the States, big along the South Coast and in London, with devoted, high-energy fans. ESC made a whizzbang start with twostonking videos, making them permanent fixtures in the six-monthly Radio To Go video rankings. Since then, there's been an album, and a steady development of their associated brands, like Swingamajig and Hot Club De Swing. But it's been extremely hard work. The workload, along with the day jobs, can be close to overwhelming. They have a plan for that too.