Never mind Led Zeppelin, Judas Priest and Black Sabbath. Where's the New Rock right now?

It's fine to gaze mistily back to 70s classic rock, but things have moved on in 40 years. There's lots to dig into. New acts demonstrate huge demand... and score lousy exposure. 

Trevor Burton's AC30.  Photo courtesy Roy Williams

Back in the 70s, Rock and Soul ruled in the West Midlands - and everywhere else. Lots of fine bands, pretty much everywhere, seven days a week. Powered by Zeppelin, Sabbath, Traffic, ELO and Priest, that was what the West Midlands was known for.

That was a long time ago. Now, alongside Rock, we produce  Reggae, Ska, Dance Hall, Jazz, Urban, World, Folk, Indie, Fusion, hugely inventive Singer-Songwriters… and every possible crossover and mashup of the above. 

Of course, this reflects a huge demographic shift; a vastly changed make-up of the people who create the music. 

But it’s odd: we’ve got this huge cross-cultural ferment going on. It's nothing new. Rock, in its earliest days was part of that. Now it's really not. Rock’s still there; it never went away; but it's out on its own. That said, Rock has a huge, huge audience; but media recognition is thin on the ground; most rock magazines have folded, and Rock radio can hardly be said to be healthy. 

So... where is Rock these days?