Love what you do. Stay professional. Watch your back.

Swimming in shark-infested musicbiz waters. Sharpen your teeth and toughen up. 

I love the Music Industry in Birmingham. I'm only cheering from the sidelines: I don't have a stake. But it fascinates me, as do those who run venues, promote shows, or invest in costly recording kit. Then there's the snappers, the house concert superfans, bloggers, the radio guys, the video producers and more.

This week I had an engrossing conversation with Roy and Jaki Davis, a couple who built Madhouse Rehearsals and the Asylum venue into a solid proposition though sweat and grit.

I knew Roy from his days playing bass with Shy - a fine 80s Brum band, one of many whose talent and promise just weren't enough. 

We did a radio thing together. I got great stories. I also got some scary stuff. 

Ian Danter: National sports radio guy, Birmingham muso, point to make...

Radio person actually makes good, literate, listenable classic rock album shock horror. Cheek! 

It’s not often that someone in his mid-forties, not known for his music, delivers a debut album. It’s unusual when the album turns out to be really rather good. 

More unusual still: this is 2013, and it's a Classic Rock album, and the man who made it is known for spouting about football on national radio, after a career start in Birmingham. But he started out as, and still is, a local muso: Ian Danter. 

Ian is affable and good-natured about all this, despite some carping. Carping? Oh yes. Rock,  like some other music genres, can be stupidly tribal. Me? I’m impressed. He’s done a good job.

Never mind Led Zeppelin, Judas Priest and Black Sabbath. Where's the New Rock right now?

It's fine to gaze mistily back to 70s classic rock, but things have moved on in 40 years. There's lots to dig into. New acts demonstrate huge demand... and score lousy exposure. 

Trevor Burton's AC30.  Photo courtesy Roy Williams

Back in the 70s, Rock and Soul ruled in the West Midlands - and everywhere else. Lots of fine bands, pretty much everywhere, seven days a week. Powered by Zeppelin, Sabbath, Traffic, ELO and Priest, that was what the West Midlands was known for.

That was a long time ago. Now, alongside Rock, we produce  Reggae, Ska, Dance Hall, Jazz, Urban, World, Folk, Indie, Fusion, hugely inventive Singer-Songwriters… and every possible crossover and mashup of the above. 

Of course, this reflects a huge demographic shift; a vastly changed make-up of the people who create the music. 

But it’s odd: we’ve got this huge cross-cultural ferment going on. It's nothing new. Rock, in its earliest days was part of that. Now it's really not. Rock’s still there; it never went away; but it's out on its own. That said, Rock has a huge, huge audience; but media recognition is thin on the ground; most rock magazines have folded, and Rock radio can hardly be said to be healthy. 

So... where is Rock these days?