A West Midlands YouTube Top 50 - August 2016.

The 8th bi-annual Radio To Go video survey

Late August. Time to check who is doing well on YouTube. There are interesting conclusions to be drawn:

• The enduring appeal of some music genres
• A huge generational distance between different sets of fans
• Maybe suspicious increases in numbers - you'll have to work that one out for yourself, but the numbers are there
• A changing of the guard near the top. 

We still have the same leader as in February, but the appeal of her format may be on the wane. Details after the jump...

The four quid studio. There's a price to pay.

1996 - £4,000 (if you're lucky)
2006 - £400
2016 - £4

I'm a geek. I love kit and new tech. I love how cheap it's all become, how easy it is to get hold of, and what it lets you do, especially in radio production. 

I also love talent. I adore the work being done by local musicians. I idealistically try to spread the word about fabulous new talent by blogging right here. Of course my blog software, like any online tool, is hosted on massive server farms which are ecological nightmares. Ir's not a win-win. 

My radio stuff goes up to Mixcloud – another free to use (at least to start with) service. By the time you get to the thousand hours and more of current (Brum Radio) output, it costs a bit, but not much. So we're back to server farms. And that keeps the wheels of the monstrous engine turning over. 

We all keep the wheels turning. Facebook, Twitter, Snapchat, email. Even Pokemon Go loonies who seriously need to get a life. I worry about the downsides; we all should. But the upsides are breathtaking. 

Hitting New Heights: A West Midlands YouTube Top 50: February 2016

BIG changes at both top and bottom of the 7th YouTube chart

Lady Leshurr on top; Laura Mvula and the Editors on the foothills.

Every six months I tot up YouTube numbers for local acts: the two most-viewed videos in the past three years, strictly defined. The totals let me do a bit of basic analysis - who is piling on the views? Who's made the biggest percentage improvement? 

A statistical health warning applies: I do this chart on my own, out of curiosity. It's perfectly possible I have missed your act. If so, please tell me and I will instantly rectify matters. 

There's some spectacular results to be picked out of this. 

Mahalia. Four years of development, and she's still only seventeen. Crikey.

Ridiculously young and talented, with a major label deal... that might suggest you got it made. Great expectations then.

Four years ago, Mahalia played a Tea Room Tent debut slot at Moseley Folk. It was a gentle but excellent start, in front of some major Brum music faces. 

Four weeks ago, Mahalia made her BBC2 Later debut, fronting the irrepressible Rudimental. No build-up: the camera panned directly to her from Joan Armatrading. No pressure, then. To see how it went, scroll down for the video. Mahalia is still only 17. She is being guided by her parents, who were both active in the music business in the 80s, and have the scars to prove it. She already has a deal with a major: Asylum/Atlantic. This is not usually how things get done these days. Not anymore. But then again, Mahalia is unusual.