Showing posts with label variety. Show all posts
Showing posts with label variety. Show all posts

Sunday, 6 July 2014

Hang the DJ? Not much point any more.

It's a dog's life behind the decks these days...   
A radio pal - a complete hero, she programmed the best US gold station I've ever heard, back in the day - tipped me off about a fascinating blog post from a club DJ a few days back. Published last year, it's a scorching condemnation of new club DJ conservatism, written by a guy who uses deep repertoire to work the crowd. His beef? Less risk-taking, cynical venues, crowds who are into selfies, and globalised dance-pop have all brewed up a perfect storm of demand. The call is, increasingly, for surefire floor fillers. That's it.  

This is richly ironic to radio guys; they've already got that particular t-shirt. Mostly, radio doesn't allow any choice at all. Jocks wind up blanking out the music they play, which is deeply unhealthy. You would too if you had to play the same stuff every day for months on end.