ADO emerge blinking into delight

In early 2011, this blog posted a flurry of enthusiastic posts about ADO – Alternative Dubstep Orchestra – as they powered though a string of gigs at the Hare and Hounds in King’s Heath in Birmingham. Then... it went quiet. No live action, no posts. But now, with gigs planned, and a box-fresh video that you can see after the jump, there’s an awful lot to talk about. Shelley Atkinson’s doing the talking. 

I’m very fond of ADO. One reason is purely sentiment: the seeds for the band’s genesis were sown at the November 2010 launch event for The Pilot project, which I led, and for which ADO manager Shelley Atkinson had played an invaluable role as lead researcher. At the PP launch, Shelley and DJ Karl Jones had challenged each other to see if live musicians could work coherently with DJs and turntablists; from that challenge came the first version of ADO.  But there's more. 

The second reason there's a lot to love about ADO is simply the pure musical adventurous spirit of the project - a collection of hugely disparate musicians and DJs, working together across genres that have never meshed before. 

The potential was huge, and it still is. Throughout 2011, I'd never before been able to watch a band evolve so fast and so nakedly, in public. It was charming and enthralling at the same time. Musicians spun in and out of the line-up, as the band worked towards a degree of identity and a coherent music vision. Some people struggled to find their feet; others took to it like ducks to water; some found they had other fish to fry, or obligations to meet. And that, of course, is often the way it is. 

Time for that chat with Shelley about how things are now...

It’s 21 months since ADO came into being. Tell me about the first idea that drove ADO 

Shelley Atkinson: Oh, to celebrate Birmingham's music scenes and encourage 
collaboration. To showcase musicians from different genres, to create something along a basic dubstep line, but to enhance that and mix different music together.

But wasn’t there a musical point you wanted to prove?

Yes. Two of us came up with the ideas: Karl Jones and myself. I’ve put live music on for the past five or six years…working on festivals, creating festivals. When we met, we were at loggerheads. Karl was trying to convince me that dubstep is innovative, that turntablism is an instrument in its own right. Lots of things that he’s very passionate about. Coming from where I had been – more ‘traditional’ music making, if you like – I disagreed, largely. I felt DJs had too much stake in popular music.  I wanted to inject more live music into his world, and he wanted to inject into the ‘live’ world, more evidence that dubstep isn’t just one thing, that it can be varied, that it had twists and turns, and that it can be live. So we both had agendas…. But we both wanted to celebrate Birmingham music and music-making, of all kinds. 

So how has that worked out – have you reached a perfect medium between the two approaches?

I think so...nowadays it is less about trying to prove a point and more about seeing what comes out once you get 10 different musicians together coming from different points of view. For me the sounds that come out from that are exciting. Everybody puts their point of view into the pot. Sometimes there can be creative tensions, but that's what makes the music sound so different - nobody is following a formula. You’ve got producers, songwriters, and people who are very passionate about their genre in there…

Surely it’s a case where the musician creates and the DJ curates?

I would have said that initially, Robin…but if you were to speak to Richard Shawcross, for example, who is a DJ in ADO, or Karl Jones – they would say they were musicians; they create bass lines, rhythms, melodies. Which they do! So we’ve had this debate from the word go. The lines are so blurred now! 

Sounds like healthy creative tension to me…

Yes. I think people fighting for different things musically can create a new thing. And you have to compromise, you have to work together. So it’s a great process. To me, the process is just as important as the music itself. 

Let’s talk about the process, because you’ve done quite a lot of that, live, onstage. The band lurched chaotically into life on stage, and it was a pleasure to see that lurching. I’ve never seen that before. Normally, all that stuff takes place in the rehearsal room…

 … and then you go out and gig when you’re ready. You don’t book a gig before you’ve got a band, like we did! But it was scary, and exciting. Some of the musicians hated it at first, to be honest. They hated being put in that position. It’s scary and it’s not fair, to do that to a musician. 

Leaving them naked on stage….

Naked, yeah! Often many of them were doing styles of music they weren’t really knowledgeable about. But that really doesn’t matter anymore, that’s not the point. And it never was, actually.

But that’s what excites me: something unique might emerge from this huge fermenting mess of ideas and abilities.  Let’s get back to the present. I saw almost all your gigs last year, and it was lovely to watch you evolve and nail new approaches. But I think you’ve only done one hometown gig in 2012.

It was important to play live, and to inspire people in a room, and do stuff on stage that hadn’t been done before. We used every gig to grow and learn. All those experiences came to a head after a year, and then it was time to make some music in a recording studio. And I don’t think you can do both at the same time – it’s very difficult. So that’s why it’s been a bit quiet. Lots of writing. And we wanted to approach this work in the same way - not to churn a product out. 

What is the timescale for the rest of 2012?

We’ve got a video out now – see above – filmed at two of our gigs. We’re hoping to do a November tour. Some of the members play in other bands: you’ve got Leighton Hargreaves who plays in the Destroyers. Tom Livemore’s going to be touring with Carina Round again in October. So everybody’s finished what they’re doing by November. Which lets us tour, and also put out a release, with Hero Records.

Conventional wisdom says you should only play with one band if you’re going to give it your best show. You can’t do that with this band. So how do you deal with that? 

These are signs of the times. I don’t know many musicians who just play with one band in Birmingham. Actual working musicians in our city all play with different bands; and they all are going to have one band which they have loyalty to. I’ve never, as manager of ADO said to anybody ‘You must choose’. 

And that is a brave and a good thing... because, when it comes to collaboration, ADO set a new record for cross-town multi-stranded musician membership. Brass section stalwarts Christopher Holmes plays with Sister Henry and The Prescriptions, and Fly Harper with Friendly Fire. Bass player Spike Barker also plays with Toy Hearts, and the brilliant percussionist Joelle Barker also plays with, among others, TG Collective.

Now a tricky question: this is your first major managerial gig. What would you say to yourself of less than two years ago, just starting up the band?

Good question. Let a lot things go by – you can’t take it all on. With ten people, you’ve got ten lots of emotions and inspirations and hopes. We’re all on the same page, but I don’t take on every little thing. The times when I’ve found it difficult is when I’ve forgotten the big picture. The big picture is what you need to keep you eye on!

What happening in 2013, Shelley?

More tours, more recording. We hope to come into our own. We hope people will stop saying things like ‘That’s not dubstep’ or ‘that’s not orchestral’, and just realise it’s a musical force. We want to work with some well-established artists as well

And what’s the ‘brand’ going to be: ADO or Alternative Dubstep Orchestra?

Oh - ADO. 

Just to round things off, it's worth noting that, just as ADO grew out of an unlikely and idealistic collaboration, where different musical worlds collided with very satisfying results, so ADO in turn is now spawning yet more experimental ventures, Past members have gone on to form exciting ventures like Electric Swing Circus, and Jolt Music is a new collaboration between present members Leighton Hargreaves, Tom Livemore and Joelle Barker. That's not all; there are more ventures cooking up even now. I rather hope that, with this level of musical curiosity and willingness to explore, that we will see more ventures in the future. Long may all this continue. 

ADO Facebook page

More Pilot Project stuff. The lessons we learn...

It’s fascinating how people use website information. We’ve had the Pilot Project site up for coming up on four weeks as I write this.

We’ve just added a new link – you can now email to info@pilot-project.co.uk.

I’ve been monitoring usage with Google Analytics. It’s telling us all sorts of stuff about where people are tapping into the site from.  But the nice story I have to tell today is that, placed at the very bottom of the Advisors page, accessed off the About page, is a small paragraph thanking some of the people who went above and beyond the call of duty in offering comments and advice. You kind of have to dig to get down to this section. But people have been digging. 

Mike Davies is a long-standing West Midlands Music journalist. He was down to be an advisor, but had to withdraw from our first shot for personal reasons. But happily, towards the end of our first curatorial period, he was showering us with ideas, which were most welcome. Yesterday Mike dropped me a note, because a band he worked with back in the day had been digging deep into the site, and turned his name up way down at the bottom of the Advisors page. And emailed him.

Not what I planned. But very nice to hear about. It shows how something like the Pilot Project , which is pretty damn well connected up, due to its fab team of advisors, can turn up even more connections. We saw a lot of synergies on launch night, and there have been more since then.

Another piece of news smacked me round the head this morning. I’d been double checking a couple of details on the site, and found out that the really excellent Senses, from Coventry, have called it quits. Sad for their followers, and it represents another tiny milestone for the Project.

Any site that takes a snapshot of 'now' is going to have to deal with change. Our approach this time around? We note that fact that with regret, the Senses are no more… and keep their music online for the time being. If there is any justice, the talented individuals from that band will go on to do other things, and if and when they achieve some success, it’s a nice to think that some of their earlier excellent work will have been archived for posterity. In a way that is the whole point of the Pilot Project. In the meantime, I’m racking up more feedback to evaluate as the Pilot Project progresses…

I mentioned some stats, didn’t I? Well, now... 

We have an average of well over four minutes on site per visitor. That means a helluva lot of people are sticking around for rather longer. Even at average durations, that means more than one track being checked out by each visitor. Not at all bad in these days of dysfunctional site surfing. 

Most popular page once you get past the home page? Well, it’s the Artists page. But the next most visited page is a surprise: it's the About page, which covers the whys and wherefores of the whole project.   

At the start of the site’s life, two thirds of visitors were from the West Midlands. Now it’s about 50%, which tells us that the site is rippling out across the world wide web rather nicely. And initially, most of the traffic came from Facebook and Twitter and blog plugs. Now we can see a small but growing slice of interest directly from Search Engines.

I could go on. I will, next time….  

Don't forget to email: info@pilot-project.co.uk

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Pilot Project 2

Well, we did it.

The Pilot Project site is streaming. And it's the morning after - one of those post-launch days. 

I've felt this way before, mostly when getting radio stations on the air. It's that succession of increasingly long and frantic days, making sure that all the bits come together, with adrenalin taking over to a ridiculous extent. Anybody who has worked in radio will know what I am talking about. But this was, if anything, more diverse, using a wider ranges of skills and disciplines. No matter: the West Midlands Pilot Project is now streaming live. If you want the background and the context of the site, it's detailed on this blog on the post immediately below this one, or you could go to the About pages on the site itself and check out the brilliant team that I am privileged to work with. But, really, what I'd love anyone reading this blog page to do is... to crawl all over the site, and then feed back to us, via this blog if you like. In fact, please do do this: let's make this a very public discussion. 

We have plans to develop from this most promising of starts; I hope to be able to realise these plans. The bottom line always was, and is now, that this site, and. hopefully in time, sister sites across the country will cherish and celebrate the talent that now emerges online, and feed this into the British Library New Music Network, stored permanently, for posterity.

Yes, the site undoubtedly has the potential to expose and promote our magnificent local talent, and, yes, it is a sign of the times that websites like this are now able to take on more of a role in exposing and championing this talent. And I do mourn the fact that most local radio has abandoned any sense of responsibility for taking this role on. But now that it is live, the changes and developments will be gradual, as we evaluate how we're doing so far. Remember, this is still an experiment and a test bed. We've just gone from phase two to phase three.

What's next? Oh, fixes, tweaks, software adjustments, editorial revisions, and planning, analysis, reports....

What's now? Play with this site. Enjoy. Talk it up. Tweet it, Facebook it. If you're a musician on it, let us know if it makes any difference.

It's worth noting that in our first six hours of live streaming, 36 % of visitors came from OUTSIDE the West Midlands. 25% from the UK, 11% from North America. So, hey, there is a minor promotional effect already. But I stress that this site is not built to directly promote new talent: it is meant to both record it and - especially locally, with the help of my magnificent team of curators - to celebrate it. No reason why those aims can't go hand in hand, though.

The Pilot Project

In 2010, we took a first step to curating a national archive of new independent music. There's a long way to ago...

On Thursday 18th November 2010, at 7pm, I was a happy man, if slightly apprehensive. That’s when the Pilot Project website went live. Before then it was an idea and a holding screen. Now, it’s something else altogether. Over a thirty month spell of planning, cajoling and nagging, The Pilot Project has gone from a rough concept to a really solid website, packed with good stuff.  It’s done so with considerable help from some truly great people, and a very welcome grant from Digital Content Development at the Arts Council. And it’s given me craft satisfaction, the likes of which I haven’t felt for ten years. Then it was a huge classical database, built from scratch for lovely RTE lyric fm. That was great fun and very worthwhile. 

This is too, and it could turn out to be even better.

UB40 30th Anniversary thoughts

Call me DJ Urassic: I’m pretty ancient on the evolutionary scale of djs. Actually, I don’t jock anymore, and that’s probably a good thing. But I do go on the radio to do things like the Handsworth documentary. And because I’m ancient, I get called in now and again to talk about one good old day or another.

This month sees UB40 touring to mark the 30th anniversary of the release of their first album. As I was the first jock in the known universe to actually play any UB40 on the radio, I’ve been tapped up several times for reminiscences. This led to a thoroughly enjoyable hour today on BBC WM, gassing with Carl Chinn, taking calls and waxing lyrical about four track recording sessions in bedsits in King’s Heath. Ironically, the station on which I played that early UB40 stuff was... BRMB. You know, the 'Made In Birmingham' guys. They haven’t been in touch. But, hey, I don’t think they play UB40 that much these days. And truth be told, back in the day, the station wasn’t impressed by my interest in obscure local bands… at least until those bands stopped being obscure.  

Interesting fact: UB40 are the fourth most successful British band EVER. Consistency and long-term appeal will do that for you.

Second interesting fact: they deliberately chose to keep their business in their hometown. Not many bands do that.   

Third interesting fact: only a town as multi-ethnic as Birmingham could have ever produced a band like UB40; they know it, and we know it.  That’s why their gigs are so satisfying. It was interesting to note during the programme today that many of the callers feel a very real sense of gratitude as well as a kinship with the band. Seriously.

Fourth interesting fact – and this is where it gets personal: the session I ran on BRMB was a custom rough mix of some of the tracks that were being worked on for the first album, Signing Off. I asked for early mixes; I got them, they worked just fine. The session, in fact, was a stomping, whooping, huge success for the Rock show that I ran at the time.

Whenever I tell this story, I get asked if I still have the original reel to reel tape, as it would be a priceless piece of Birmingham music history – the very first evidence of UB40 on record.

I don’t, of course. In those days, stations recycled tape, wiping the content to re-use the medium. Pro reel to reel tape was expensive stuff. Why, a 10.5” reel, giving you half an hour of play, might run you £15 in 1979, and that was too much money to tie up. This is a difficult concept to explain to anyone under 30 years of age. Factor in inflation, and that £15 gives you enough money to buy a couple of terabytes of hard disk storage… Enough for thousands of hours of material.

Now, it’s easy and cheap to make room for audio storage. Then, it wasn’t.  So countless hours of priceless material has been lost down the years. BRMB is not alone: the BBC did the same; everyone did. So a lot of stuff got lost. Some of it, like the UB40 sessions, irreplaceable, and of huge historical significance.

In a few weeks, I am launching a project  - the Pilot Project – which aims to go some way towards preventing this sort of thing happening again, so that we can stand a better chance of holding on to the vital and powerful music that is being made right now. It’s been two years in the planning, and we are a long, long way from nailing this thing down permanently.

It’s a tough call. But I live in hope. Watch this space for details, very soon.