The problem with promoting: you almost certainly won't get rich. But you may have big fun.

DieDasDer talk of many things: of promoters, cabbages and kings...

We take local gigs for granted. There's tons of them; I think we're spoiled. Given the growth of the past few years, the West Midlands (and pretty much everywhere else) is rich in quality bands doing vibrant gigs. This, at a time when everyone's skint, and we're not out of the recession that's hammered businesses and crushed earnings.

So you wouldn't think it's the best time to lay on gigs, especially risky ones. All that planning dates and venues well in advance, sorting PA, insurance, contract and liability issues, covering travel, fees and exes for everyone, usually on a budget you could put under a cup. Crucially, it means being quite ready to put your hands into your pocket if you need to. 

Welcome to the world of promoters. 

Everybody Wants To Be a Cat: Electric Swing Circus spell it out

Electric Swing Circus: Big Fun, major YouTube numbers, sellout club nights, a full gig sheet, and now their first festival. All this in 18 months. How?  

With a custom Electro Swing mix from the C@ In The H@ included in this post

Two videos to announce their existence, which in a year have racked up well over 200,000 YouTube views between them; a string of Electro Swing club nights leading up to their first festival; and a snazzy website. 

Then there’s successful crowd-funding to build up funds towards their first album, a pretty unique musical proposition in their hometown, and on top of that, a whole big chunk of their appeal flowing from live showmanship, snappy good-time tunes, and not a little onstage showboating. It’s looking good.

Guitarist Tom Hyland brings a lot of the onstage razzmatazz; he looks the part. Lots of corkscrew hair, extravagant headwear, and plenty of effervescent stage moves. It works. Offstage, he’s just as effervescent, but affably grounded with it. And for all the fizz and affability, there's sound strategic thinking behind the approach.