What's The Product? Facebook tricks to consider

I'm not a Facebook fan anymore. But I still check it daily. Others? Some NEED it. Still others USE it - really, really, use it. 

Young users are deserting Facebook. I persist, like many grey-hairs: I still want rich, funny, original posts.

I read of milestones and music gigs. I'm in groups for old railways, radio stuff, local history, like that. I'm a nerd, and I don't care.

I use it to announce my milestones, or to plug blog posts like this. If I score a reaction, I get that buzz. Facebook trades on people's neediness; I'm no different. Call me a hypocrite. I still don't care.

Parish-pump Facebook stuff works. But as people shift elsewhere to talk to their pals, Facebook is increasingly about reaching potential punters and markets. Put brutally, we're product. That in itself is interesting.

From Rave promoting to e-marketing 101. An object lesson from TicketSellers

Rave promoters then; impressively legit now. Who knew?

Slick and online. Times have changed....

You've almost certainly bought gigs tickets online. Leaving aside scam sites who will relieve you of £2.5k for an Adele ticket, there are dozens of straightforward operations, whose business is simply to ease the transaction process for operations both small and large. Links for gigs pop up on band sites, face book and twitter. Click and you land on the site. Pay and you get a code number which you present at the gig, on paper or on your phone. You're name's on the list, you go in. Voila. Life was never simpler for small acts and promoters.  Um. Maybe.