From Rave promoting to e-marketing 101. An object lesson from TicketSellers

Rave promoters then; impressively legit now. Who knew?

Slick and online. Times have changed....

You've almost certainly bought gigs tickets online. Leaving aside scam sites who will relieve you of £2.5k for an Adele ticket, there are dozens of straightforward operations, whose business is simply to ease the transaction process for operations both small and large. Links for gigs pop up on band sites, face book and twitter. Click and you land on the site. Pay and you get a code number which you present at the gig, on paper or on your phone. You're name's on the list, you go in. Voila. Life was never simpler for small acts and promoters.  Um. Maybe.