Showing posts with label Simon and Diamond. Show all posts
Showing posts with label Simon and Diamond. Show all posts

Sunday, 26 April 2015

A conversation with Swami: Simon & Diamond and S-Endz

A brand new band that's been going since 1999

Two months back, I compiled a local YouTube chart. It's a labour of love, and I can miss things. Happily, I'm usually swiftly corrected. S-Endz duly pointed out that his band, Swami, had scored very decent views for their new video. So I fixed things, bouncing the bottom entry (sorry, lads) to present a revised 50. And started thinking about Swami. 

There's lots of Asian bands in the West Midlands. But normally they aim squarely at Asian markets; Swami are different. Malkit Singh may sell millions worldwide to Bhangra fans, but Swami aren't cut from that cloth, not remotely. For a start, they're cross-cultural, in the grand Birmingham tradition. The website is slick and impressive. 

A swift introduction by Sharnita Athwal at Shaanti, and I'm sitting with Simon and Diamond Duggal, joined later by S-Endz. Swami has been Simon and Diamond's project, since 1999.