Friday, 25 September 2009

The Tools are Free; Pay The People!

I follow a lot of radio blogs. Lots of savvy thinking going on out there. I'm posting a link to one of the most impressive among them, a US based blog from Tom Webster, called the Infinite Dial - there's a link at the end of this post.

Tom's talking about about staffing, resources, creativity and Radio's approach to digital tools, coming off the back of a session on just this area at the US NAB convention in Philadelphia (in passing, note that the European NAB convention in Athens has, er, been cancelled this year).

Tom talks a LOT of sense. Here's the pay off line:
We cannot continue to say, over and over, that content is king--and then continue to invest in tools. Tools don't make content, people do. The tools are free. Pay the people.
Couldn't agree more, Tom. Here's the
whole post

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