A West Midlands YouTube Top 50 - August 2016.

The 8th bi-annual Radio To Go video survey

Late August. Time to check who is doing well on YouTube. There are interesting conclusions to be drawn:

• The enduring appeal of some music genres
• A huge generational distance between different sets of fans
• Maybe suspicious increases in numbers - you'll have to work that one out for yourself, but the numbers are there
• A changing of the guard near the top. 

We still have the same leader as in February, but the appeal of her format may be on the wane. Details after the jump...

The four quid studio. There's a price to pay.

1996 - £4,000 (if you're lucky)
2006 - £400
2016 - £4

I'm a geek. I love kit and new tech. I love how cheap it's all become, how easy it is to get hold of, and what it lets you do, especially in radio production. 

I also love talent. I adore the work being done by local musicians. I idealistically try to spread the word about fabulous new talent by blogging right here. Of course my blog software, like any online tool, is hosted on massive server farms which are ecological nightmares. Ir's not a win-win. 

My radio stuff goes up to Mixcloud – another free to use (at least to start with) service. By the time you get to the thousand hours and more of current (Brum Radio) output, it costs a bit, but not much. So we're back to server farms. And that keeps the wheels of the monstrous engine turning over. 

We all keep the wheels turning. Facebook, Twitter, Snapchat, email. Even Pokemon Go loonies who seriously need to get a life. I worry about the downsides; we all should. But the upsides are breathtaking.