tag:blogger.com,1999:blog-4476699817870178740.post952371195585952719..comments2023-05-16T11:30:02.330+01:00Comments on Radio To Go: Is Facebook over?Radio To Gohttp://www.blogger.com/profile/03725758182840107219noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4476699817870178740.post-22667367699645602622015-11-22T13:08:30.609+00:002015-11-22T13:08:30.609+00:00Hi Robin, great article as always.
The biggest ap...Hi Robin, great article as always.<br /><br />The biggest appeal about a Facebook page are twofold: the audience reach and the cost - some hours of time are all that are required initially to set the page up. Perhaps there are some gig brokers who think "If they don't even have a Facebook page, they aren't worth booking" without listening to a demo are not doing their jobs properly - next year's superstars could easily slip through that net.<br /><br />Apart from the Facebook presence, bands have a whole range of facilities and tools available targeted at groups, managers, booking agents and fans. Names such as ReverbNation and BandCamp should be known to professional acts and booking agents alike.<br />Nick O'Connornoreply@blogger.comtag:blogger.com,1999:blog-4476699817870178740.post-54423921843057934892015-11-08T15:27:44.365+00:002015-11-08T15:27:44.365+00:00I think its a great way for promoters, pub owners ...I think its a great way for promoters, pub owners etc (people who book music acts) to access your music, just point 'em in your direction, When I think of how many cassettes/CD's I've sent out of the past 50 years, it's mind blowing!Elizabeth Joneshttps://www.facebook.com/daveswarbric?fref=ufinoreply@blogger.comtag:blogger.com,1999:blog-4476699817870178740.post-29314620589472254852015-11-08T15:17:27.255+00:002015-11-08T15:17:27.255+00:00If you're running your music or output as a bu...If you're running your music or output as a business you have to operate on the net in the same manner. Rather than being buddies, you want fans not friends. The music business is the daftest thing I've ever been in and you can only survive if you do something to make 'em want you. Bottom line....we are song and dance men/women and if we don't entertain....no booking....and that's it...in all aspect to of the industry, bloggers, bookers, cookers, players, dancers, chancers, actors, X factors, buskers, mimers, Dj'ers.....<br />Do...something.... different, in a way that makes people enjoy your output or you'll carry on doing it for beer money.....no one is owed a living. Have a happy Sunday x<br />Kelvin Leitchhttps://www.facebook.com/kelvin.leitch?fref=ufinoreply@blogger.comtag:blogger.com,1999:blog-4476699817870178740.post-5547045264835345142015-11-08T13:15:49.275+00:002015-11-08T13:15:49.275+00:00As a marketer with some involvement in local music...As a marketer with some involvement in local music, here’s my two cents:<br /><br />As you said, Facebook is popular as an app these days. It's only in the last year or so that smartphone/app usage has become rapidly adopted by the "older" generation. So while social apps are the norm for 16-35 year olds, 45-55 year olds are traditionally - apologies for the sweeping generalisation - late adopters. For big business, this is mostly the age of the senior managers/directors, so while three or four years ago, savvy marketers who knew their audience were on top of this, businesses with decision-makers of this age are just coming around to it now. It's fairly valid: Facebook is still the top social media network, by a long way for older folk, but with Snapchat rapidly gaining market share for teenagers. That should inform your marketing: use Snapchat to reach teenagers; use Facebook to reach older people.<br /><br />Local bands also have an obsession with Facebook. They seem to spend as much time begging for likes as playing music (an aspect mocked by some scally here: http://goo.gl/yMFhKv). A friend was begging for likes for his band: band members had over 2000 friends between them, but their page only had 300 likes. Intrigued, I asked about it - I closed my band's social media channels, accepting that at our age, the only people coming to our gigs are friends and family. Apparently promoters won't give you gigs if you don't have many likes on Facebook. Having regularly seen somebody with 3000 likes on Facebook bring nobody except her mum and her best friend to gigs, I saw this as careless criteria for giving a band gigs!<br /><br />But here's the thing with social media marketing, for local bands AND companies: social media is the lowest performing digital channel (goo.gl/CNGHxq). On Facebook, less than 16% of people who like a page are going to see its posts (http://goo.gl/hXWYro) unless you pay for them, which local musicians largely will not do.<br /><br />Late adopters push Facebook in business, despite the evidence. Anecdotally, in various jobs: I listened to managers slag off the social media manager because they didn't feel Facebook was achieving enough; I listened to a manager rant about doing more through social media, then declare she didn't use it, demonstrating that she didn't know what she was talking about; an ad for a senior comms role said applicants should have experience of social media for an audience who may not understand it; I undertook primary research that supported the secondary evidence saying that Facebook was not that big a deal to our customers, but the director told me to do it anyway.<br /><br />I assume clinging to Facebook marketing is based on getting caught up with earlier hype, spending thousands of pounds on it, and not wanting to be the one to say "Actually, as a marketing channel, this is wrong for our business. We're clearly not connecting with the audience and making the millions we thought we would."<br /><br />I can’t slag off Facebook completely. My sister runs her own holistic therapies business, and most of her new business is generated through Facebook marketing. She has a unique offering for her location, knows who she wants to attract, gets it across well to whom she intends, and tada! Business and monies!<br /><br />So my concluding opinion on whether Facebook is dead as a marketing tool is varied:<br /><br />- Facebook isn't dead at big companies as long as late adopters in charge of such things won't admit it.<br />- Facebook isn't dead amongst local musicians as long as promoters tell them they won't get gigs unless they have a large Facebook following.<br />- None of the parties involved in my first two points seem to consider the single most valuable thing to business: customers.<br />- Facebook may still be of value to companies targeting an older market. But if you're going to do it, you need to commit to it, and do it right: know your audience, measure relevant data etc.<br /><br />That's what I think anyway!Anonymoushttps://www.blogger.com/profile/05485742325551025207noreply@blogger.com