tag:blogger.com,1999:blog-4476699817870178740.post2093947830041404730..comments2023-05-16T11:30:02.330+01:00Comments on Radio To Go: Future of Local Radio???Radio To Gohttp://www.blogger.com/profile/03725758182840107219noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4476699817870178740.post-12399267885522704592010-05-30T22:54:46.328+01:002010-05-30T22:54:46.328+01:00Selector and Master Control are wonderful tools. B...Selector and Master Control are wonderful tools. Being able to edit segues perfectly during the show. Being able to think about the links. <br /><br />As far as music selection is concerned, when I started in the business, I was hired because of my musical knowledge. The brief from management was almost as loose as 'get us an audience.' <br /><br />That freedom allowed us to introduce our audiences to new bands and perhaps more importantly play album tracks. I am still in touch with a number of people who tell me that their musical experience was enriched by early ILR as in dapperdanni's experience.<br /><br />Don't blame the playout systems for changing that, blame the managements who introduced 'safe' music policies and tiny numbers of songs in their selection systems. Radio 2 always manage to introduce those 'I haven't heard that for ages' tracks and some album tracks and are stuffing commercial radio. What must the commercial sector do? Well it's not rocket science to realise what Radio 2 is doing but their answer is reduce costs and make all ILR sound the same.<br /><br />Networking is what has really put the nail in the coffin of 'ILR' aided and abetted by OFCOM's lighter, sometimes imperceptible, touch.<br /><br />So where are the local bands getting exposure now? The internet of course and some of the BBC Local Radio Stations who have excellent 'introducing shows.'<br /><br />Many, many great communicators have been pushed to the sidelines, mainly by networking rather than the new tecnology.Chris Jonesnoreply@blogger.comtag:blogger.com,1999:blog-4476699817870178740.post-82039875522222192662010-05-30T17:54:04.855+01:002010-05-30T17:54:04.855+01:00Roy,
My sympathies. I think, however, that there i...Roy,<br />My sympathies. I think, however, that there is no god-given right to a permanent career in any medium - sadly. Those new baby stations that I want to see evolve will sweep older assumptions aside, and rightly so; the same way that the ILR stations of the 70s and 80s gave an almight scare to the Beeb, and made them shake up their thinking. As long as there is the possibility of change and evolution, I am optimistic; it's the nailing down and locking up of any chnace of change that I resent most of all. Many thanks for your contribution.Radio To Gohttps://www.blogger.com/profile/03725758182840107219noreply@blogger.comtag:blogger.com,1999:blog-4476699817870178740.post-9253173578236005012010-05-28T20:43:02.227+01:002010-05-28T20:43:02.227+01:00This is a spot of almost optimism in a sea of desp...This is a spot of almost optimism in a sea of despair. <br /><br />The programming you had in the mid 70's on mainstream local commercial radio shaped my listening and buying habits at the time, and meant that as I grew up music from any genre got at least a few hearings before being dismissed.<br /> <br />That is what I find scary now. Radio that the kids I teach listen to has a narrow populist playlist that the advertisers are comfortable with, and means that they just don't get to hear stuff they might like because it's not seen as commercial.<br /><br />And as for the reasoning behind the 6Music closure - that's just wrong-headed and bizarre. <br />When I can slip 1940s jazz, Spike Jones, Portico Quartet or Efterklang into lessons I do - and point them towards bands and stations that aren't mainstream, but it concerns me that kids are raised on the musical equivalent of junk food. <br /><br />Varied and intelligent programming by folk who are passionate about music and know their stuff is what I find impressive, whether it's on R3, 6music or commercial. (Having said that, adverts are annoying.)<br /><br />I hope your vision of FM being full of little local stations and niche broadcasting comes true. I'd listen to that.dapperdannihttps://www.blogger.com/profile/02411660314462084804noreply@blogger.comtag:blogger.com,1999:blog-4476699817870178740.post-83829294500388860782010-05-28T19:28:33.567+01:002010-05-28T19:28:33.567+01:00The rot started for me in 2000 when our local comm...The rot started for me in 2000 when our local commercial was taken over by an out of town conglomerate. By 2003 I had lost my job of 23 years locally, and haven't been able to find local work in radio since. It was my only skill, presentation locally going back to my school days in fact. If it has been mis managed, whom do I sue for the loss of my formewrly brilliant career? The conglomerate, Ofcom, the Government? It's a travesty alright. For me at least, and I notice that the politicians in my area who trumpeted the arrival of local radio here were nowhere to be seen when local talented empolyees were being booted out of their life long careers by all this.Anonymousnoreply@blogger.com